The Law of the Mind for Marketing Yourself as a NLP Practitioner

NLP PractitionerAl Ries and Jack Trout said something very interested in their fantastic book “The 22 Immutable Laws of Marketing”

They said that; “It is better to be first in the mind than it is to be first in the marketplace.”

What they are suggesting is that it is infinitely better to be first in the prospects mind than it is to be first in the marketplace. Because in marketing terms, being first in mind is EVERYTHING. Then you want to be first in the marketplace.
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What we are really talking about here of course is Perception. Marketing in essence is a battle of perception; who is perceived most favourable in your marketplace?

Lots of business owners think that the only way to influence perception is by throwing a lot of money at it. To create a vast array of products, have amazing looking stands are trade shows with experience glossy promotional giveaways. They spend large amounts of money advertising in magazines or run lots of direct mail campaigns.

This suggests then that the answer to influencing perception then is just money. By the way it’s not! As a NLP Practitioner you can easy influence the perception of your prospective clients by putting in place the points raised in our Marketing Your Coaching Business book. (Which you can get  on Amazon or you can call the Office. Simply Contact Us here.)

The key with doing this is to do each step well. One at a time because if you try and do it all at once you will quickly reach overwhelm. The danger is that then you’ll think this is all too much and not complete it. We have a saying that we use at our NLP Practitioner trainings, “Eat the elephant one spoon at a time.” An elephant is a big thing, if you focussed on eating it one spoon at a time, before you know it, you would have eaten an elephant.

You want to ensure that you create a good first impression because it’s very difficult to change people’s minds. Perceptions stick and you can’t suddenly become a different person in the prospects mind.